What scope of Grafana experience do your customers want?
This is the most important question. It determines whether Grafana is a dedicated tool scoped to your platform, or part of a broader observability practice your customers already operate.
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Monitor our platform alongside the rest of their IT estate
single pane of glass
My customers already use — or want to use — Grafana as their observability platform. They want our platform's telemetry data to appear in their own Grafana account, side by side with everything else they monitor.
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Monitor our platform exclusively — Grafana scoped to our product only
platform-scoped
My customers want a dedicated monitoring experience for our platform. Grafana is the engine — embedded within our product or shipped alongside it — but it is not intended as a general-purpose observability tool for their broader IT estate.
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Resell Grafana to my customers
I want to transact Grafana as part of my commercial offering — selling or bundling Grafana licenses directly to end customers.